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My Gym

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Description

Category: Education
Code: S2007

THE CONCEPT
My Gym was created in 1983 by William Caplin and Yacov & Susi Sherman, who opened their first two My Gyms in Santa Monica and Van Nuys, California. Utilizing their experience in the fields of sports, dance, early childhood development, kinesiology and gymnastics, they developed a program and facility where children actively participate in a variety of structured, weekly physical education classes to gain social skills and self-esteem.
In 1995, with their concept ready for duplication, the partners seized the opportunity for expansion by establishing My Gym Enterprises (MGE), the company responsible for franchising My Gym Children’s Fitness Center worldwide.
Today, there are more than 350 My Gyms in over 32 countries throughout the world. Each year, more than one million children enjoy the age-appropriate, non-competitive classes and birthday parties My Gym offers.
FRANCHISE BENEFITS
⦁ Reputable and award-winning brand name
⦁ Step-by-step processes
⦁ Comprehensive training program and on-going support
⦁ Proven profitable business model
⦁ Marketing Assistance

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